Course at a glance


This level 3 diploma in Marketing will provide students with an in depth knowledge of the subject areas covered. The modules are of different lengths. You will probably find some to be easier than others. Some of them have references to carefully selected and reviewed websites to enable you to have even more practice and to see summaries and examples of topics covered in the lessons.

Assessment Objectives (AO)

AO: 1

Students must select and demonstrate clearly relevant knowledge and understanding through the use of evidence, examples and correct language and terminology appropriate to the course of study. This assessment, involves two written assignments: one halfway through the course and following the final unit. Both are assessed and graded by the assigned tutor, according to college procedures.

AO: 2

Students must critically evaluate and justify a point of view through the use of evidence and reasoned argument. Students can include evidence in different formats to support their written work such as documentation or images to support their course remembering Confidentiality and Data Protection.

Quality of Written Communication (QWC)

In addition, OLC require students’ to produce written material in English, candidates must: ensure that text is legible and that spelling, punctuation and grammar (SPG) are accurate so that meaning is clear; select and use a form and style of writing appropriate to studying a complex subject matter; organise information clearly and coherently, using specialist vocabulary when appropriate and Harvard referencing of citation and sources. In this Specification, SPG will be assessed in all tutor marked assignments (TMAs)

To ensure that we maintain quality standards; all our students written assignments are subject to our plagiarism policy and procedure.

This course consists of Ten Units and is a qualification awarded by Oxford Learning College, in its own right; with the quality assurance of a leading awarding body (CIE Global) that hallmarks this professional qualification.

Accredited Level 3 Marketing Diploma Entry Requirement

Entry to this Accredited Level 3 Marketing Diploma requires that potential students have gained GCSE/IGCSE or equivalent qualifications and have, good English oral, reading and writing skills.

Advice on enrolment and guidance of prior learning (APL) can be obtained through out contact centre. The course is a rolling programme and can be started at any point in the year. Successful students can go on to Higher Education, including remaining as students at OLC to complete courses in our portfolio of higher awards.

All students must be aged 16 or over.


The coursework is assessed through continuous assessment with no formal exit examinations.

Study Hours

Approximately: 200 hours of personal study time for the entire course is recommended. All of which is supported by the OLC Course Tutor, who we greatly encourage students to access support from throughout their course.

Quality Assurance

This course has been developed by the College’s professional team of tutors to meet the needs of sector based employers and employees. It is also part of the College’s validated level three Diplomas, recognised internationally, as verified and moderated Centre for Interactive Education (CIE Global). Further details of our accreditations are provided on our website.

Accredited Level 3 Marketing Diploma Course Length

1 Year.

Awarding Body


Accredited Level 3 Marketing Diploma Course Content

Accredited Level 3 Marketing Diploma Unit 1 – Introduction to Marketing

This serves to introduce the subject and includes the definition of the term. It introduces all the aspects of marketing which will be developed in the later course. It also distinguishes between advertising and marketing. In general English the terms are used almost synonymously but this is not actually correct.

Accredited Level 3 Marketing Diploma Unit 2 – Marketing Principles

Here you will study the practice, theory and standards in Marketing. What skills are required for a successful career in marketing? What about the professional bodies to which marketing professionals belong? How is the profession regulated? The role of ethics in marketing both in the UK and internationally is discussed.

Accredited Level 3 Marketing Diploma Unit 3 – Marketing Strategy

How are Marketing Strategies developed within modern business applications? This is both a practical and a theoretical study of the principles involved. How must an advertising strategy be dovetailed to the existing corporate plan and image? We then proceed to examine how a marketing strategy serves as the basis for a marketing plan. Marketing plans consist of lists of the specific actions required to implement a specific marketing strategy. There are references to the latest texts on the subject together with up to date web links.

Accredited Level 3 Marketing Diploma Unit 4 – Marketing Communications

Communication is vital within marketing. What must be done so as to optimise media coverage? How are effective, efficient and efficacious marketing campaigns designed? Skills for effective marketing presentations are also discussed. This is an area which has changed radically in recent years with the concept of “touchpoints” and delivery of stakeholder value. These items and more are examined in detail and with reference to the most recently developed best practice in the area.

Accredited Level 3 Marketing Diploma Unit 5 – Global or International Marketing

Developments in the globalisation of trade are discussed. In recent years the proliferation of such media as EBay, YouTube, AliBaba etc. have completely changed the face of B2C and B2B marketing. These are some of the points reviewed in this unit.

Accredited Level 3 Marketing Diploma Unit 6 : Direct Marketing

This term was coined in the 1970s by Lester Wunderman, who pioneered direct marketing techniques with brands such as Amex and Columbia Records. In those days it was referred to derogatorily as “Junk mail”. Now that has become “Spam”. Where does direct marketing become Spam? How can you use your direct marketing to reach the correct market segment? Why does this matter?

Accredited Level 3 Marketing Diploma Unit 7 – Distribution in Marketing

Logistics and distribution are essential to a successful business. Like a chain, if any part in your supply chain breaks, the entire process is broken. Should you provide your own in house logistics or should you use an outside specialist? Different organisations have reached absolutely opposite conclusions on this vital question- but why? What are the differences in their business models which can justify their individual stances?

Accredited Level 3 Marketing Diploma Unit 8 – Marketing and E-Commerce

This develops the themes introduced in unit 5. It is particularly relevant, but not confined to, small entrepreneurs.

Accredited Level 3 Marketing Diploma Unit 9 – Marketing for Managers

Many managers have management thrust upon them. A technically well qualified and experienced specialist is not, necessarily, a good manager. Marketing specialists are no different from any other group. This unit explains some of the problems of managing a marketing department and shows the student how these might be overcome or avoided.

Accredited Level 3 Marketing Diploma Unit 10 – Marketing – The theory and the techniques

The final unit ties together all the previous units in an essentially practical way and looks forward to further study and professional qualifications.


This Accredited Level 3 Marketing Diploma can be used to gain entry to a Level 4 Diploma or higher.