Accredited Level 3 Marketing Diploma Entry Requirement
Entry to this Accredited Level 3 Marketing Diploma requires that potential students have gained GCSE/IGCSE or equivalent qualifications and have, good English oral, reading and writing skills.
Advice on enrolment and guidance of prior learning (APL) can be obtained through out contact centre. The course is a rolling programme and can be started at any point in the year. Successful students can go on to Higher Education, including remaining as students at OLC to complete courses in our portfolio of higher awards.
All students must be aged 16 or over.
Assessment
The coursework is assessed through continuous assessment with no formal exit examinations.
Study Hours
Approximately: 200 hours of personal study time for the entire course is recommended. All of which is supported by the OLC Course Tutor, who we greatly encourage students to access support from throughout their course.
Quality Assurance
This course has been developed by the College’s professional team of tutors to meet the needs of sector based employers and employees. It is also part of the College’s validated level three Diplomas, recognised internationally, as verified and moderated Centre for Interactive Education (CIE Global). Further details of our accreditations are provided on our website.
Accredited Level 3 Marketing Diploma Course Length
1 Year.
Awarding Body
Accredited Level 3 Marketing Diploma Course Content
Accredited Level 3 Marketing Diploma Unit 1 – Introduction to Marketing
This serves to introduce the subject and includes the definition of the term. It introduces all the aspects of marketing which will be developed in the later course. It also distinguishes between advertising and marketing. In general English the terms are used almost synonymously but this is not actually correct.
Accredited Level 3 Marketing Diploma Unit 2 – Marketing Principles
Here you will study the practice, theory and standards in Marketing. What skills are required for a successful career in marketing? What about the professional bodies to which marketing professionals belong? How is the profession regulated? The role of ethics in marketing both in the UK and internationally is discussed.
Accredited Level 3 Marketing Diploma Unit 3 – Marketing Strategy
How are Marketing Strategies developed within modern business applications? This is both a practical and a theoretical study of the principles involved. How must an advertising strategy be dovetailed to the existing corporate plan and image? We then proceed to examine how a marketing strategy serves as the basis for a marketing plan. Marketing plans consist of lists of the specific actions required to implement a specific marketing strategy. There are references to the latest texts on the subject together with up to date web links.
Accredited Level 3 Marketing Diploma Unit 4 – Marketing Communications
Communication is vital within marketing. What must be done so as to optimise media coverage? How are effective, efficient and efficacious marketing campaigns designed? Skills for effective marketing presentations are also discussed. This is an area which has changed radically in recent years with the concept of “touchpoints” and delivery of stakeholder value. These items and more are examined in detail and with reference to the most recently developed best practice in the area.
Accredited Level 3 Marketing Diploma Unit 5 – Global or International Marketing
Developments in the globalisation of trade are discussed. In recent years the proliferation of such media as EBay, YouTube, AliBaba etc. have completely changed the face of B2C and B2B marketing. These are some of the points reviewed in this unit.
Accredited Level 3 Marketing Diploma Unit 6 : Direct Marketing
This term was coined in the 1970s by Lester Wunderman, who pioneered direct marketing techniques with brands such as Amex and Columbia Records. In those days it was referred to derogatorily as “Junk mail”. Now that has become “Spam”. Where does direct marketing become Spam? How can you use your direct marketing to reach the correct market segment? Why does this matter?
Accredited Level 3 Marketing Diploma Unit 7 – Distribution in Marketing
Logistics and distribution are essential to a successful business. Like a chain, if any part in your supply chain breaks, the entire process is broken. Should you provide your own in house logistics or should you use an outside specialist? Different organisations have reached absolutely opposite conclusions on this vital question- but why? What are the differences in their business models which can justify their individual stances?
Accredited Level 3 Marketing Diploma Unit 8 – Marketing and E-Commerce
This develops the themes introduced in unit 5. It is particularly relevant, but not confined to, small entrepreneurs.
Accredited Level 3 Marketing Diploma Unit 9 – Marketing for Managers
Many managers have management thrust upon them. A technically well qualified and experienced specialist is not, necessarily, a good manager. Marketing specialists are no different from any other group. This unit explains some of the problems of managing a marketing department and shows the student how these might be overcome or avoided.
Accredited Level 3 Marketing Diploma Unit 10 – Marketing – The theory and the techniques
The final unit ties together all the previous units in an essentially practical way and looks forward to further study and professional qualifications.
Progression
This Accredited Level 3 Marketing Diploma can be used to gain entry to a Level 4 Diploma or higher.
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