Course at a glance
Introduction
The travel and tourism industry is one of the largest industries in the world and is continuing to grow. In 2014 the industry generated 2364.8 billion US dollars, directly employing 105,408,000 workers. Its indirect impact is even greater, generating 7580.9 billion US dollars in revenue and supporting over 274,000,000 jobs in the wider economy such as retail, catering and banking. The career opportunities are vast and varied.
This course will provide an overview of the Travel and Tourism industry. It can be a platform for further study at level 4; a starting point to enter the industry; or simply a source of information for anyone who loves to travel.
Accredited level 3 Travel + Tourism Diploma Entry Requirement
Entry to this Accredited level 3 Travel + Tourism Diploma requires that potential students have gained GCSE/IGCSE or equivalent qualifications and have, good English oral, reading and writing skills.
Advice on enrolment and guidance of prior learning (APL) can be obtained through out contact centre. The course is a rolling programme and can be started at any point in the year. Successful students can go on to Higher Education, including remaining as students at OLC to complete courses in our portfolio of higher awards.
All students must be aged 16 or over.
Assessment
The coursework is assessed through continuous assessment with no formal exit examinations.
Study Hours
Approximately: 200 hours of personal study time for the entire course is recommended. All of which is supported by the OLC Course Tutor, who we greatly encourage students to access support from throughout their course.
Quality Assurance
This course has been developed by the College’s professional team of tutors to meet the needs of sector based employers and employees. It is also part of the College’s validated level three Diplomas’, recognised internationally, as verified and moderated Centre for Interactive Education (CIE Global). Further details of our accreditations are provided on our website.
Accredited level 3 Travel + Tourism Diploma Course Length
1 Year.
Awarding Body
Accredited level 3 Travel + Tourism Diploma Course Content
The course is delivered through 10 independent units.
Accredited level 3 Travel + Tourism Diploma Unit 1: Investigating the Travel and Tourism Industry
The Travel and Tourism industry is both extensive and dynamic. In this introductory unit you will examine how expansive the industry actually is and gain an understanding of the multiple elements and their dependency on each other. You will study the history and development of the industry and how it is meeting the challenges of the 21st century.
Accredited level 3 Travel + Tourism Diploma Unit 2: People in the Travel and Tourism Industry
In this unit you will explore the many stakeholders within the Travel and Tourism sector including government agencies; regulatory bodies; businesses; employees and consumers. You will investigate the role of the main stakeholders and how they work inter-dependently.
You will understand the role of human resource management in the recruitment, management and training of a variety of key employment roles. In addition you will start to appreciate the array of unique employment opportunities and working practices within the industry such as resort representatives and cruise ship employees.
Accredited level 3 Travel + Tourism Diploma Unit 3: Sustainable Tourism
After centuries of ad-hoc, consumer driven planning of travel modes and tourism destinations, both governments and the travel and tourism sector now realise that planning must be sustainable.
Sustainable Tourism takes into account the economic, social, cultural and environmental effects of tourism both at a local and global level. You will learn the basic principles of sustainable tourism and analyse its impact by examining case studies.
Accredited level 3 Travel + Tourism Diploma Unit 4: Tourism in the United Kingdom
In this unit you will learn about the differences between domestic, international, outbound and inbound tourism. You will understand how travel and tourism has developed within the United Kingdom from the early days of simple seaside or spa holidays to today’s plethora of choices. You will understand how the United Kingdom’s natural resources and unique heritage has shaped the industry and consider the challenges of their preservation and maintenance.
Accredited level 3 Travel + Tourism Diploma Unit 5: European Destinations
In this unit you will identify the main tourist destinations within the European continent and understand how and why they developed.
As with the United Kingdom, you will examine the relationship between Europe’s natural landscape and cultural heritage and tourism. In addition, you will explore the development and importance of leisure and sport tourism in Europe and the growing popularity of urban destinations.
Accredited level 3 Travel + Tourism Diploma Unit 6: Long Haul Destinations
In this unit you will start by exploring how engineering and technology has opened up the world to travellers, firstly by transport modes and then by telecommunication innovations. You will see how modern technologies have been key to the development of long haul destinations.
By examining a variety of case studies, you will understand:
- how the United States has led the way with the development of popular visitor attractions such as theme parks and casinos;
- the role of cruising in the Caribbean;
- the appeal of Thailand to the independent tourist;
- the continuing role of wildlife as a catalyst for tourism development;
- how the concept of sustainability relates to emerging destinations.
Accredited level 3 Travel + Tourism Diploma Unit 7: The Role of the Travel Agency
In this unit you will learn about the historical development of travel agencies and how their role is changing due to technological advances.
You will understand how travel agencies are managed and regulated along with their relationship with tour operators. You will be able to differentiate between retail and business travel agencies and understand the differences in management and operations.
Accredited level 3 Travel + Tourism Diploma Unit 8: Customer Service
The Travel and Tourism industry is a ‘people orientated’ industry: to keep in business, travel and tourism businesses must ‘keep the customer satisfied’. Business travellers demand efficient, polite service in order to conduct their own business goals effectively. The day tripper or holiday maker want relaxation, enrichment or fun, whatever their motivation they will expect courteous, enthusiastic customer service. With so much choice now available, but often of a similar kind, customer service is the value added that can draw the consumers in.
In this unit you will explore how businesses can develop and maintain a customer service culture and clear customer service standards. You will understand the importance of teams and team building and the important role of the leader/ manager.
Accredited level 3 Travel + Tourism Diploma Unit 9: Promotion in Travel and Tourism
Well planned, motivating promotion and marketing is essential for success in travel and tourism in the 21st century. You will learn about the traditional methods of promotion and advertising; the role of public relations and the impact of social media. In addition, you will consider the influence that television and film has on tourist motivation. The increasing involvement of national governments and tourist boards will be evaluated.
Accredited level 3 Travel + Tourism Diploma Unit 10: Current Trends and Future Prospects
In this ultimate unit you will consider a range of issues that face the Travel and Tourism industry today and, of which, is likely to have a continuing impact in the future. You will examine:
- telecommunications
- demographic changes and their impact
- economic changes and their impact
- disaster management
- terrorism and security
Progression
This course can be used to gain entry to a Level 4 Diploma or higher.
