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Level 3 Diploma in Travel and Tourism

Introduction

The travel and tourism industry is one of the largest industries in the world and is continuing to grow. In 2014 the industry generated 2364.8 billion US dollars, directly employing 105,408,000 workers. Its indirect impact is even greater, generating 7580.9 billion US dollars in revenue and supporting over 274,000,000 jobs in the wider economy such as retail, catering and banking. The career opportunities are vast and varied.

This course will provide an overview of the Travel and Tourism industry. It can be a platform for further study at level 4; a starting point to enter the industry; or simply a source of information for anyone who loves to travel.

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Level 3 Travel and Tourism Diploma Entry Requirements

All students must be 16 years of age and above to enrol into our Level 3 Travel and Tourism Diploma course.

Level 3 Diploma courses require a minimum prior learning to GCSE standard in order that students can manage their studies and the assumed knowledge within course content.

Study Hours

Approximately 20 hours per unit.

Assessment

Optional coursework and final examination.

Enrolment

Please note that you can enrol on this course at anytime.

Course Length

1 Year.

Endorsed By

ABC Awards

 

Course Contents

Unit 1: Investigating Travel and Tourism

The Travel and Tourism industry is both extensive and dynamic. In this introductory unit you will examine how expansive the industry actually is and gain an understanding of the multiple elements and their dependency on each other. You will study the history and development of the industry and how it is meeting the challenges of the 21st century.

Unit 2: People in the Travel and Tourism Industry

In this unit you will explore the many stakeholders within the Travel and Tourism sector including government agencies; regulatory bodies; businesses; employees and consumers. You will investigate the role of the main stakeholders and how they work inter-dependently.

You will understand the role of human resource management in the recruitment, management and training of a variety of key employment roles. In addition you will start to appreciate the array of unique employment opportunities and working practices within the industry such as resort representatives and cruise ship employees.

Unit 3: Sustainable Tourism

After centuries of ad-hoc, consumer driven planning of travel modes and tourism destinations, both governments and the travel and tourism sector now realise that planning must be sustainable.

Sustainable Tourism takes into account the economic, social, cultural and environmental effects of tourism both at a local and global level. You will learn the basic principles of sustainable tourism and analyse its impact by examining case studies.

Unit 4: Tourism in the United Kingdom

In this unit you will learn about the differences between domestic, international, outbound and inbound tourism. You will understand how travel and tourism has developed within the United Kingdom from the early days of simple seaside or spa holidays to today’s plethora of choices. You will understand how the United Kingdom’s natural resources and unique heritage has shaped the industry and consider the challenges of their preservation and maintenance.

 

Unit 5: European Destinations

In this unit you will identify the main tourist destinations within the European continent and understand how and why they developed.

As with the United Kingdom, you will examine the relationship between Europe’s natural landscape and cultural heritage and tourism. In addition, you will explore the development and importance of leisure and sport tourism in Europe and the growing popularity of urban destinations.

Unit 6: Long Haul Destinations

In this unit you will start by exploring how engineering and technology has opened up the world to travellers, firstly by transport modes and then by telecommunication innovations. You will see how modern technologies have been key to the development of long haul destinations.

Unit 7: The Role of the Travel Agency

In this unit you will learn about the historical development of travel agencies and how their role is changing due to technological advances.

You will understand how travel agencies are managed and regulated along with their relationship with tour operators. You will be able to differentiate between retail and business travel agencies and understand the differences in management and operations.

Unit 8: Customer Service

The Travel and Tourism industry is a ‘people orientated’ industry: to keep in business, travel and tourism businesses must ‘keep the customer satisfied’. Business travellers demand efficient, polite service in order to conduct their own business goals effectively. The day tripper or holiday maker want relaxation, enrichment or fun, whatever their motivation they will expect courteous, enthusiastic customer service. With so much choice now available, but often of a similar kind, customer service is the value added that can draw the consumers in.

In this unit you will explore how businesses can develop and maintain a customer service culture and clear customer service standards. You will understand the importance of teams and team building and the important role of the leader/ manager.

Unit 9: Promotion in Travel and Tourism

Well planned, motivating promotion and marketing is essential for success in travel and tourism in the 21st century. You will learn about the traditional methods of promotion and advertising; the role of public relations and the impact of social media. In addition, you will consider the influence that television and film has on tourist motivation. The increasing involvement of national governments and tourist boards will be evaluated.

Unit 10: Current Trends and Future Prospects

In this ultimate unit you will consider a range of issues that face the Travel and Tourism industry today and, of which, is likely to have a continuing impact in the future. You will examine:

  • Telecommunications.
  • Demographic changes and their impact.
  • Economic changes and their impact.
  • Disaster management.
  • Terrorism and security.

This course can be used to gain entry to a Level 4 Diploma or higher.

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