Quality Licence Scheme Level 3 Journalism Diploma

Course Content

Quality Licence Scheme Level 3 Journalism Diploma Unit 1: Communication: Concepts and Process

This introductory module covers four key areas of mass communication; namely concept and process, communication research, language and communication and international communications. This unit outlines the broader nature of mass communication and its role in the development of journalism.

Quality Licence Scheme Level 3 Journalism Diploma Unit 2: Communication and Development

This unit deals considers the role of communication in developmental issues, across a range of global contexts. The model is divided into two sections; theoretical concepts, followed by assigned project work to test and expand the students’ knowledge base of general communications theories in practice.

Quality Licence Scheme Level 3 Journalism Diploma Unit 3: History of Press, Laws and Ethics

This module provides a theoretical and historical overview of the development of journalism, and the issues that it has faced. It traces the early history of the press, the implication of legislation on journalism, and the ethical guidelines that govern and regulate the functioning of various media and media organizations. It also considers the challenges emerging from producing information on various platforms.

Quality Licence Scheme Level 3 Journalism Diploma Unit 4: Reporting – Concepts and Process

Reporting is an integral part of mass communication and a key skill for the journalist. In this module, the student will develop their understanding of the reporting process, reporting beats, features and interviews, and opinion writing.

Quality Licence Scheme Level 3 Journalism Diploma Unit 5: Reporting: Practical Assignments

This module is designed to provide students with opportunities to experience aspects of the journalist’s practical job. The students are required to demonstrate reporting skills and to produce written assignments covering all beats, in addition to completing tasks such as edits, crafting middles, letters to the editors and special articles.

Quality Licence Scheme Level 3 Journalism Diploma Unit 6: Editing: Concepts and Process

This unit provides resources to support the student in developing their editing skills. It begins with a focus on the principles of news gathering and how presentational features can enhance the content. Areas covered include planning and visualisation of news, news flow and copy editing. The module also considers the organisational structures of editorial departments in various media organisations.

Quality Licence Scheme Level 3 Journalism Diploma Unit 7: Editing Practicals

Divided in two parts, this unit requires the student to undertake specific and detailed tasks according to briefs which develop skills involved with news editing. The unit also provides further examination of the role and function of editing within journalism.

Quality Licence Scheme Level 3 Journalism Diploma Unit 8: Audio-Visual Production and Cyber Media

This module considers journalism across a range of visual and new media platforms. It outlines issues relating to lay-out, design and production, photo journalism and graphics. The role of new technologies and social media in news gathering. The unit extensively deals with the creative as well as technological aspects of print media/production.

Quality Licence Scheme Level 3 Journalism Diploma Unit 9: Electronic Journalism

The module explores areas of journalism beyond print in further detail. It examines aspects of radio and television journalism through practical exercises in news reading, interviewing and news anchoring, as well as radio and television news production.

Quality Licence Scheme Level 3 Journalism Diploma Unit 10: PR, Advertising and Newspaper Management

The final unit considers the opportunities and threats posed by the wider media, in particular the inter-relationships between journalism and other fields of mass communication such as advertising and public relations. The interconnection between public relations, advertising and newspaper management is thoroughly explored and techniques of aggressive marketing to retain subscribers in today’s highly competitive business environment are taught to the students to make them understand the complex web of newspaper management advertisement economics.