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Level 4 Accredited Hospitality Management Diploma

Introduction

This course has been developed with the particular aim of providing students with an understanding of the key aspects of hospitality management. Consequently, it can be studied by students seeking to develop essential skills with a view to progressing in their workplace or by those considering setting up their own business. The qualification can be used as a standalone award or for further study at degree level.

Award: Level 4 Diploma in Hospitality Managment

At the end of this course successful learners will receive an accredited certificate from the CIE GLOBAL and a Learner Unit Summary (which lists the details of all the units the learner has completed as part of the course).

The course has been accredited by CIE GLOBAL . This means that Oxford Learning College has undergone an external quality check to ensure that the organisation and the courses it offers, meet certain quality criteria. The completion of this course alone does not lead to an Ofqual regulated qualification but may be used as evidence of knowledge and skills towards regulated qualifications in the future.

The unit summary can be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this sector. To this end the learning outcomes of the course have been benchmarked at Level 4 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.

The course itself has been designed by Oxford Learning College to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. The CIE GLOBAL certificates involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.

Level 4 Accredited Hospitality Management Diploma Entry Requirements

Students must hold a Level 3 Diploma or A Level qualification.

Basic English reading and writing skills, as full tutor support is given.

All students must be 16 years of age or above.

Study Hours

Approximately 400 hours.

Level 4 Accredited Hospitality Management Diploma Course Duration

1 Year.

Enrolment

You can enrol on the course at any time.

Awarding Body

CIE Global

Assessment Method

Coursework only.

Level 4 Accredited Hospitality Management Diploma Course Content

Level 4 Accredited Hospitality Management Diploma Unit 1: The Hospitality Industry

The hospitality industry, in its entirety, is probably the largest global industry. Excluding the food and beverage sector, the industry generated 2.36 trillion US dollars in 2014 with all indicators show continuing growth over the next few decades: the only global industry that continued to grow during the recession.

The hospitality industry encompasses sectors that are considered to be industries in their own right: catering; tourism; accommodation; sport and recreation; leisure and entertainment. In Unit 1, students will be introduced to the scale and structure of the industry as a whole. Students will gain an overview of each sector and an understanding of the inter relationship between the sectors.

Recent developments that have impacted on the industry such as issues relating to food safety, e-commerce & social media, terrorism and sustainability will be discussed and analysed. In addition, future trends that can impact on the industry, for example possible increased travel restrictions in light of recent political events, global warming and socio-economic fluctuations, will also be examined.

Level 4 Accredited Hospitality Management Diploma Unit 2: The External Business Environment

No business, regardless of size, product or service, operates within a bubble. The policies of governments, the changing demands and needs of consumers, and the operation of the wider economy and political establishment all impact on a business.

In this unit students will be introduced to the various business structures and how these impact on businesses, employees and consumers which will include the increase of out-sourcing, franchises and entrepreneurs. There will be an analysis of how these structures impact on profitability, management and employees and how they influence the future of the hospitality industry.

Focusing on the United Kingdom, the role of central and local government will be assessed. There will be discussion of the legislative framework in which the hospitality industry must operate and some consideration of how Brexit might change this.

Currently, many countries across the globe are experiencing political volatility. Wars and internal conflicts are producing terrorism. Brexit has created many economic and social unknowns as has the election of President Trump in the United States. As the hospitality industry is international by nature e.g. entertainment or tourism, global political events have an enormous impact. The impact and how the industry is responding will be discussed and future developments explored.

Finally, the economy and political environment also impacts on the consumer. How consumers are reacting to current affairs will be examined and the industry´s responses critically evaluated.

Level 4 Accredited Hospitality Management Diploma Unit 3: Human Resource Management

In this unit, students will be introduced to human resource management. Both the role of the supervisor/manager and the Human Resources Department will be discussed and evaluated. The methods of recruiting, managing, motivating, training and developing employees will be examined in detail.

Focusing on the United Kingdom, students will be introduced to the legislative framework in which employers must operate. There will be a general discussion of how and why legal principles such as equality and safety of employees should be universally recognised across the global hospitality industry.

Level 4 Accredited Hospitality Management Diploma Unit 4: Developing Good Customer Service

The hospitality industry is a ‘people orientated’ industry: to keep in business, hospitality businesses must ‘keep the customer satisfied’. Business travellers demand efficient, polite service in order to conduct their own business goals effectively. The day tripper or holiday maker want relaxation, enrichment or fun, whatever their motivation they will expect courteous, enthusiastic customer service. With so much choice now available, but often of a similar kind, customer service is the value added that can draw the consumers in.

In this unit you will explore how businesses can develop and maintain a customer service culture and clear customer service standards. You will understand the importance of teams and team building and the difficulties that have to be overcome in an industry where high staff turnover and a high percentage of remote employees are prevalent.

The concept of quality will be analysed and an exploration of how quality management can improve customer service and consequently customer satisfaction.

Level 4 Accredited Hospitality Management Diploma Unit 5: Marketing

Well planned, motivating promotion and marketing is essential for success in hospitality in the 21st century.

In this unit, students will gain an understanding of the traditional methods of promotion and advertising; the role of public relations and the impact of social media on the industry. The tools required to develop a successful marketing campaign, such as SWOT analysis and the marketing mix, will be used to analyse current marketing campaigns and to create a new campaign.

Level 4 Accredited Hospitality Management Diploma Unit 6: Finance in Tourism and Hospitality

A business must keep control of their finances to survive. A successful business will also effectively access all sources of funding; price their service or product at the right level, and use available funds efficiently and wisely. In this unit, students will be introduced to funding; pricing strategies and monitoring tools that are widely used in the hospitality industry.

Level 4 Accredited Hospitality Management Diploma Unit 7: Food and Beverage Operations

Catering is at the heart of the hospitality industry and satisfies the needs of both locals and visitors.

In this unit, students will gain an understanding of the vast range of food and beverage providers. The distinction between a hospitality provider and a convenience outlet will be evaluated as well as the different types of food service.

Focusing on the United Kingdom, the strict legislative framework in which catering outlets must operate will be examined and the processes evaluated, such as food hygiene systems.

Current and future trends will be explored, for example healthy eating and the growth of vegetarianism, and how this impact on the development and operation of the industry.

Level 4 Accredited Hospitality Management Diploma Unit 8: Accommodation Management

Traditionally, the hotel industry was seen as the hospitality industry and this is still the opinion of many. Although the industry, by definition, now encompasses a far greater range of enterprises, the hotel sector still generates an income of 550 billion US dollars, making it a significant sector.

The management of hotel operations will be examined in depth and the role of the distinct departments within a hotel will be analysed.

In this unit, students will also examine how the accommodation sector has grown and diversified over the years. The role of branding and the dominance of the international brands will be analysed. In addition, how the independent establishments continue to thrive in spite of the major internationals will be discussed.

Progression

This Level 4 Accredited Hospitality Management Diploma can be used to gain entry to a Level 5 Diploma or Degree course in a related field.

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