Course at a glance

Introduction

This Level 5 course covers a wide range of subjects, selected to give students an understanding of the extensive topics covered by the study of the Travel & Tourism. An internationally recognised qualification, Level 5 award can equip you with the knowledge and skills you need to pursue a career within the field of Travel & Tourism, or for further study at degree level.

Level 4+5 Accredited Travel & Tourism Diploma Entry Requirements

Students must hold a Level 3 Diploma (or higher) or A Level qualification to enrol into our Level 4+5 Accredited Travel & Tourism Diploma.

Basic English reading and writing skills, as full tutor support is given.

All students must be 16 years of age or above.

Study Hours

Approximately 800 hours.

Level 4+5 Accredited Travel & Tourism Diploma Course Duration

2 Year.

Enrolment

You can enrol on the course at any time.

Awarding Body

AccordAI

Quality Licence Scheme

Assessment Method

Coursework only.

Level 4+5 Accredited Travel & Tourism Diploma Course Content

Level 4+5 Accredited Travel & Tourism Diploma Unit 1: The Travel and Tourism Sector

In order for students to have an understanding of the industry as a whole, the first unit of this Management for Travel and Tourism course will give a broad outline and explanation of the development and impact of global tourism.

Although Thomas Cook is widely recognized as the founder of the tourism industry, tourism has been in existence ever since humans started to travel for reasons other than economic or political. It is well documented that both the Greeks and Romans travelled to spas as early as the second century. Elsewhere in the world, religious pilgrimages have taken place for time immemorial. In this unit, students will know the timeline of the major milestones in tourism history. Modern travel and tourism has not developed in an ad hoc manner as it did in its infancy. This unit will explore the main influences on the industries development globally and at the local level.

Political policy has been a major factor in tourism growth. By use of case studies and personal research, students will consider how governments and international agencies have influenced development. Various factors will be examined such as the development of infra structure; global events like the Olympics; economic policy as in Greece; political change and political instability as in Africa and the Middle East.

Inextricably linked with political decisions is supply and demand. Students will understand how economic factors influence the growth of tourism by examining the effects of the recent economic crash. In addition, the effects of political instability and areas of conflict will be investigated as well as social factors for example the effects of crime and health issues.

Finally, the impact of tourism on the environment and society will be briefly explored to lay a foundation for future study at level 5.

Level 4+5 Accredited Travel & Tourism Diploma Unit 2: Communication Skills

In all spheres of life communication is vitally important and none more so than in the business environment. The wrong message given to the wrong person could have catastrophic implications for the individual and the business as a whole. To be successful, it is imperative that appropriate and good communication skills are acquired and applied.

In this second unit all forms of oral and written communication methods will be examined and scrutinised including social media. Students will be exposed to appropriate methods and styles of communication and alerted to common mistakes that are made. Barriers to effective communication will also be considered.

Besides formal forms of communication, informal oral communication is prevalent in the travel and tourism trade. This unit will consider how productive relationships can be formed with colleagues, consumers and other stake holders by use of effective oral communication.

Finally, how to design and deliver appropriate presentations to an audience and how to conduct productive meetings will examined and practiced.

Level 4+5 Accredited Travel & Tourism Diploma Unit 3: People in Organisations

The primary resource of any business is the people who work within it. The travel and tourism industry is far more people orientated than many other major industries. It is essential that staff are not only well trained and efficient but that they are also happy and pleasant when conducting their day to day work with the public. One grumpy or rude staff member can jeopardise the reputation of a business. Long unsociable hours, often dealing with demanding customers, can take its toll on even the most professional person. Managing people and assuring their wellbeing is therefore of optimal importance in this sector.

Following on from Unit 2, one of the focuses of this unit will be on communication within an organization. Policies and procedures to aid effective communication will be inquired into and the impact of organizational structures on communication will be evaluated.

Issues relating to the way people work will be inspected and appraised such as team work and remote working. Effective leadership of the varied working modes will be considered and the role Human Resource departments have to play explored.

As many roles within the industry are very demanding, how management and Human Resources can optimally support staff will be considered and evaluated. The importance of good policies and procedures to support staff will be discussed as well as statutory provisions relating to equality and health and safety at work.

Level 4+5 Accredited Travel & Tourism Diploma Unit 4: Applying Promotional Techniques

In this unit, the role and range of promotional methods will be explained. In modern business, it is essential that the correct target market is identified and that promotional campaigns are designed to attract that market. With the advances in modern technology, they are now a multitude of marketing methods and devices that can be used; these will be systematically examined and their effectiveness in given situations evaluated. The development of branding will also be looked into.

Advertising is now regulated by EU legislation and a voluntary UK code of practice which are overseen by the Advertising Standards Authority. Marketing campaigns must not mislead, harm or offend consumers and cannot be unfair. How the rules effect promotional material will be examined and scrutinized by use of case studies of current advertising campaigns.

You will be expected to be able to evaluate existing campaigns and, through that understanding, design their own promotional campaign for a specific business.

Level 4+5 Accredited Travel & Tourism Diploma Unit 5: Passenger Transport Operations

In this unit different modes of transport will be examined and the key operational elements of transport systems. Factor’s determining consumer choices will be discussed and how organisations respond to supply and demand considerations.

You will learn about the main external influences on transport operations such as the regulatory framework, political and environmental influences.

Level 4+5 Accredited Travel & Tourism Diploma Unit 6: Tourist Destinations

What makes a tourist destination? Tourist destinations vary enormously in nature and form. A place can become popular due to its geography, climate, history, facilities, culture, accessibility or a mixture of any of the afore mentioned. Much will depend on supply and demand, changing trends and public awareness. This unit will explore and analyse what makes a tourist destination, what makes it popular and how it can be sustained both in terms of popularity and the environment.

By the analysis of statistics, the most popular tourist destinations will be identified and their appeal to the public will be determined. The features of diverse destinations will be compared and discussed to establish the common denominators that produce a product that is both resilient and sustainable. Case studies of emerging destinations will be explored and analysed and the potential success of each will be discussed. By comparison of similar already established destinations, students will identify both positive and negative characteristics and suggest ways in which the emerging destinations can secure popularity.

Level 4+5 Accredited Travel & Tourism Diploma Unit 7: The Management of Visitor Attractions

Types of visitor attractions are diverse: geographical; historical; special interest; cultural; active; inter-active; permanent or transient. In this unit the different types of visitor attractions will be identified. The complexities of both managing and sustaining a successful visitor attraction will be discussed. Issues such as supply and demand and the fluctuating needs and interests of potential visitors will be probed.

The role of marketing and motivational theories will be explored and an investigation into how these can be used to sustain interest considered.

The economic, social and environmental impact of visitor attractions will be analysed.

Level 4+5 Accredited Travel & Tourism Diploma Unit 8: Business Law

As seen in previous units, every business, no matter how large or small, is subject to a range of legal provisions both in the UK and globally. Every day businesses use the law, either consciously or unconsciously, in their activities with staff, consumers, government agencies and other stakeholders. An in depth knowledge of the law is not required but awareness of the important provisions is essential to operate a successful business. In this unit key legislation will be explained and opportunity for application and evaluation will be provided.

An overview of contract law will be provided and remedies will be discussed. Associated legislation will be explained such as the legal provisions for product liability and unfair contract terms. As the use of credit is now prolific, an over view of credit agreements and the role of parties to these agreements will be provided and discussed, allowing for evaluation of how these rules can possibly impact on business transactions.

The travel and tourism industry bases much of their marketing on the production of brochures, leaflets and web pages. The current law relating to intellectual property and copyright protection will be outlined and discussed.

Finally the legal rules relating to monopolies, mergers and anti-competitive practices will be outlined and explained.

Level 4+5 Accredited Travel & Tourism Diploma Unit 9: Travel and Tourism Organisations in a Global Context

Tourism is one of the strongest drivers of world trade and prosperity. Globally, tourism contributes to 5% of GDP and it is estimated that 1 in 12 jobs worldwide is in the industry. Despite turbulent times for the world’s economy, these basic facts are unlikely to change. This unit will examine how travel and tourism organisations operate globally and what global factors influence their operation.

Students will understand the differences between travel and tourism. The specific sector will be examined and the links between the two explored. The challenges to and responsibilities of their operations will be evaluated.

The impact on the industry of the economic and social policies of national governments and global policy making organisations will be evaluated and analysed. Both historical and current events will be examined to give the student a comprehensive understanding of the inter-relations between political decisions, general economic activity and the successful growth of travel and tourism.

Modern innovations and concerns such as new technologies and environmental protection will be assessed in terms of present and future local and global travel and tourism. By means of case studies, a review of the impact of these current issues will be conducted and students will be expected to propose strategies to address issues that have been identified.

Level 4+5 Accredited Travel & Tourism Diploma Unit 10: Finance and Funding in the Travel and Tourism Sector

Getting your price right can be a nightmare in the travel and tourism industry. There are few other industries that can be affected by factors beyond their control as much as travel and tourism. Tunisia is a well-established and popular tourist destination known for its beautiful beaches, good hotels, cheap prices and friendly people: two recent ISIS terrorist attacks have already started to impact on its trade. Transport providers and cruise companies are at the mercy of fluctuating fuel prices. Tourists are concerned about the safety and accessibility of their cash in Greece. England will receive fewer international visitors whilst the euro rate provides such good value for travelers to the Euro zone. Even though it can be very difficult to price your product accurately in order to make a profit, similar to every other business, the travel and tourism industry has to ensure pricing is competitive and use account systems to forward planning.

In this unit you will gain an understanding of how nett and rack/retail rates are calculated and analyse the factors that influence these rates. Pricing and marketing strategies to counteract adverse supply and demand issues will be explored. Students will be able to interpret financial accounts to assist the decision making process.

Finally sources of funding will be examined including public and charitable funding.

Level 4+5 Accredited Travel & Tourism Diploma Unit 11: People Management

Managing people in any context can be a difficult task. In the travel and tourism industry people management can become very complex as stakeholders can be diverse in terms of social, economic and cultural backgrounds. This unit will explore how organizational structures can aid and hinder effective people management and give an outline of motivational theories that can inform good practice.

In the first instance, you will be given an understanding of how organizational structure and culture impacts on people and how negative effects can be minimilised.

There will be an explanation and analysis of the predominant motivational theories of Taylor, Mayo, Maslow, Herzberg and McGregor. Students will evaluate how theory can improve good practice in an organization by the study of case studies and by reviewing their own experiences. The role of coaching, mentoring and personal development will be assessed.

Level 4+5 Accredited Travel & Tourism Diploma Unit 12: Managing Communication

Although some jobs in the travel and tourism industry can be insular, for example a home based cruise specialist, the vast majority of roles involve day to day dealings with a range of distinct stake holders. You could be interfacing with consumers, government agencies, a variety of officials and staff from a host of differing organisations and some or all of these could be from divergent cultures and speak different languages. Effective and precise communication is therefore of utmost importance if an organization is to run effectively and avoid confusion.

In this unit, we will examine the range of oral and written communication including the increasing use of technology. The potential hazards of communication will be explored and systems to avoid them will be explained and analysed in different contexts.

The differences between communication within, between and amongst stakeholders will be explained and theories of interpersonal communication applied.

Students will be required to audit their own interpersonal skills, reflect on what is learnt and produce a personal development plan to improve communication skills. A similar review of an organisation will complete this unit.

Level 4+5 Accredited Travel & Tourism Diploma Unit 13: Sustainable Tourism Development

sustainable approach to tourism means that neither the natural environment nor the socio-cultural fabric of the host communities will be impaired by the arrival of tourists. On the contrary, the natural environment and the local communities should benefit from tourism, both economically and culturally. UNESCO

In this unit the principles of sustainable tourism will be explained and, by use of real situations, the difficulty of realizing these principles will be evaluated.

Different approaches to planning will be explored. How negative environmental and socio cultural impacts can be avoided and how positive effects can be maximized will be investigated and evaluated.

After studying present viewpoints of those involved in destination developments, students will make and justify recommendations to preserve the environmental and social fabric of a destination.

Level 4+5 Accredited Travel & Tourism Diploma Unit 14: Business Ethics

As seen in the previous unit, decisions made by the business world can have a major effect on our planet and the people living on it. However, to stimulate economic growth (and profits) and to continue to develop, business and government leaders must make these kind of decisions every day. One example is the controversial decisions made in both South Africa in 2010 and Brazil in 2014 when poor people were forcibly relocated in order to build new infra structure to accommodate the respective World Cup tournaments. Even in a small local business decisions have to be made that can have wide ranging consequences; for example making redundancies or switching suppliers. It is therefore imperative to make informed, balanced decisions but the problem is how.

In this unit theories of business ethics will be explained. The relevance and application of both rationalist and non-rationalist theories will be explored and an evaluation of their usefulness to the decision making process will be conducted. Complex issues will be discussed based on real situations in order to reach a better understanding of the ethical issues and the decision making process in action.

An exploration of business as an ethical agent will be executed and students will have the opportunity to reflect on their perceptions of what the objectives of a successful business should be. Students, based on their prior learning, will formulate their own ethical code for business operations.

Level 4+5 Accredited Travel & Tourism Diploma Unit 15: Special Interest Tourism

Specialist tourism is not a new concept, travelers have been taking religious pilgrimages and visiting places to improve their health for thousands of years. However specialist tourism is now one of the fastest-growing areas of the travel and tourism sector. People are becoming better educated, have more spending power and are seeking out new holiday experiences in their leisure time – cultural, educational, social and adventurous. At the same time, the travel and tourism sector is responding by offering an ever-wider choice of holidays and activities to meet this growing demand, both in the UK and overseas.

In this unit we will examine the development of special interest tourism and its rapid growth over the past few decades. We will discuss how shifts in supply and demand have inspired the growth and identify the range of products now available.

The appeal of special interest tourism to consumers will be analysed and the industries response to supply and demand evaluated.

Finally management strategies will be explained. There will be a particular focus on the important issues in this area: market segmentation, marketing and staff training and development.

Level 4+5 Accredited Travel & Tourism Diploma Unit 16: Research Project

The final unit of this course is the research project on a suitable topic of personal choice. The unit has been placed last in order for students to maximize on their prior learning. However this unit can be started at any point and it is expected that students will have formulated some ideas as to the subject matter during the course. This unit will give no further information relating to the management for travel and tourism but focus on research skills.

In this unit students will learn how to design an academic research project from selecting a suitable area of research to formulating recommendations.

Different research methods will be explained. Students will critically evaluate the range of methods and justify the choice of method(s) personally selected.

Instruction will be given on how to use research tools; how to formulate questions; check the integrity of sources and data and tools available to analyse and present data.

Guidance and instruction will be given on how to present and evaluate findings.

This introduction to academic research will lay solid foundations for further academic study e.g. third year of an under graduate degree; post graduate study. The skills learnt will also be transferable into the world of work.

Progression

This Level 4+5 Accredited Travel & Tourism Diploma can be used to gain entry to a Level 6 Diploma or Degree course in a related field.

You can view our other Level 4/5 Diplomas here: https://www.oxfordcollege.ac/courses/accredited-level-5-diploma-courses-online/