Accredited Level 3 Advertising Diploma Entry Requirement
Entry to this Accredited Level 3 Advertising Diploma requires that potential students have gained GCSE/IGCSE or equivalent qualifications and have, good English oral, reading and writing skills.
Advice on enrolment and guidance of prior learning (APL) can be obtained through out contact centre. The course is a rolling programme and can be started at any point in the year. Successful students can go on to Higher Education, including remaining as students at OLC to complete courses in our portfolio of higher awards.
All students must be aged 16 or over.
The coursework is assessed through continuous assessment with no formal exit examinations.
Approximately: 200 hours of personal study time for the entire course is recommended. All of which is supported by the OLC Course Tutor, who we greatly encourage students to access support from throughout their course.
This course has been developed by the College’s professional team of tutors to meet the needs of sector based employers and employees. It is also part of the College’s validated level three Diplomas’, recognised internationally, as verified and moderated Centre for Interactive Education (CIE Global). Further details of our accreditations are provided on our website.
The whole level three diploma has TEN (10) specific units of study, which are sub-divided into topic areas these are:
Accredited Level 3 Advertising Diploma Unit 1: Advertising Business Practice
In this unit, you will review the business role of advertising in many features such as results of advertising, relationships between advertising and social media, how advertising agencies are organised and conducted as well as agency finances and costing.
Accredited Level 3 Advertising Diploma Unit 2: Copy Writing
You will gain a knowledge behind the term copy writing and learn how this is an important role within advertising. You will explore the role of a copy writer and review what makes a good poster for advertising.
Accredited Level 3 Advertising Diploma Unit 3: Graphic Design and Production
Here you will review the methods and techniques behind graphic design. You will explore visual communication, type and rendering in black and white , space copying, print production and finished art.
Accredited Level 3 Advertising Diploma Unit 4: Art Direction
This unit is reviewing the overall role of art direction in relation to print media and television. You will cover areas such as Visual techniques, Packaging, Television commercials, Sale design, Posters and presentations and New business presentations.
Accredited Level 3 Advertising Diploma Unit 5: Television Commercials
This will oversee how commercials are created. You will gain knowledge and understanding of printing, concept and designing commercials. You will explore agency briefs, casting, budgets, financial costing, production and direction of television. You will explore areas of audience the advertisements are aimed and why.
Accredited Level 3 Advertising Diploma Unit 6: Radio Commercials
Here you will investigate the concept, design and production of a radio commercial. You will learn how radio commercials are different than television commercials as well as understand the similarities too. You will cover the equipment used for commercials as well as planning, recording and MCA code.
Accredited Level 3 Advertising Diploma Unit 7: Public Relations
Unit seven is designed to review how advertising provides students with skills in public relation sectors. You will review areas of PR Advertising, PR agents, publicity, promotions, campaigns and also brochures and newsletters. Its refining how publicity helps the promotion of advertising.
Accredited Level 3 Advertising Diploma Unit 8: Media Planning and Evaluation
Students will learn how to use media in relation to using space and buying time. You will review different types of agencies, media brief, target audience, magazine buying, radio buying, planning, media plan and presentation of media plans.
Accredited Level 3 Advertising Diploma Unit 9: Media Presentations
On this unit you will learn how to plan, prepare and deliver speeches and presentations. You will develop a range of skills such as communication, speaking, handling interviews and pitching ideas and suggestions.
Accredited Level 3 Advertising Diploma Unit 10: Media Law
This unit is referring to you studying essential law in relation to professorial working within advertising and printing and electronic media. You will cover areas such as Consumer protection, broadcasting laws, deceptive practices, brand names, trademarks and accreditation, agency ethnics. You will review online advertising, interactive copy and web site development.
This Accredited Level 3 Advertising Diploma can be used to gain entry to a Level 4 Diploma or higher.
You can find a list of our Level 4 Diplomas here: https://www.oxfordcollege.ac/courses/accredited-level-4-diplomas/