Course at a glance

Introduction

This Level 3 diploma course consists of 10 units covering all of the main aspects of Advertising. Advertising managers oversee advertising and promotion staff, which usually are small, except in the largest firms. In a small firm, managers may serve as liaison between the firm and the advertising or promotion agency to which many advertising or promotional functions are contracted out. In larger firms, advertising managers oversee in-house account, creative, and media services departments. The account executive manages the account services department, assesses the need for advertising and, in advertising agencies, maintains the accounts of clients. The creative services department develops the subject matter and presentation of advertising. The creative director oversees the copy chief, art director, and associated staff. The media director oversees planning groups that select the communication media-for example, radio, television, newspapers, magazines, the Internet, or outdoor signs-to disseminate the advertising.

This Level 3 Diploma will provide a firm grounding and comprehensive understanding of advertising and the media in a business context. The course will appeal to existing advertising practitioners wishing to enhance existing skills, to those students wishing to develop a career in advertising and for those wishing a foundation course for graduate studies in Advertising or media.

Level 3 Advertising Diploma Entry Requirements

All students must be 16 years of age and above to enrol onto our Level 3 Advertising Diploma course.

Level 3 Diploma courses require a minimum prior learning to GCSE standard in order that students can manage their studies and the assumed knowledge within course content.

Course Hours

Approximately 20 hours per unit.

Assessment

Optional coursework and final examination.

Enrolment

Please note that you can enrol on this course at anytime.

Course Length

1 Year.

Endorsed By

Students at the college have the option to choose the awarding body of their course.

This course has been endorsed by :

Quality Licence Scheme: https://qualitylicencescheme.co.uk/

Or

Accord : https://accord.ac/

This courses’ awarding bodies are recognised for their high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit Quality Licence Scheme website or Accord website

Level 3 Advertising Diploma Course Content

 

Level 3 Advertising Diploma Unit 1: Advertising Business Practice

The first unit provides an overview of the business roles of advertising. Topics include: Advertising within the marketing mix; results of advertising; client/agency relationships; media/agency relationships; how advertising agencies are conducted and organised; influences on advertising costs; agency finances; developing, planning and spending on a campaign; client briefings; presentation skills; strategic planning in an agency.

Level 3 Advertising Diploma Unit 2: Copywriting

This unit will look at copywriting skills for the print media. Topics included within this module are: role of the copywriter in an advertising agency; the creative brief; the idea of a strategy; the idea of creativity; stopping power; what makes a good poster; writing readable and effective copy; preparing a portfolio.

Level 3 Advertising Diploma Unit 3: Graphic Design and Production

In this section students will cover illustration and graphic design plus the methods and techniques used in print reproduction. Topic areas include: principles of visual communication; type and rendering in black and white; space, cropping; processes of print production; finished art and bromide production; artwork preparation; typography as design; logo design and corporate identity; finished art for printing; brochure design; personal stationery; small space ads; artwork/client presentation; preparing a portfolio.

Level 3 Advertising Diploma Unit 4: Art Direction

This unit looks at the practical subject on the role of art direction in the print media and television industry. Topics include: art direction in print media; visual techniques for illustration; packaging; television commercials; posters and point of sale design; brochures and direct mail; new business presentations.

Level 3 Advertising Diploma Unit 5: Television Commercials

The use of television is one of the most expensive ways of advertising placing great emphasis on getting it right first time as many businesses cannot afford to make a mistake and miss out on the ir shot of hitting a huge audience. Students will widen their knowledge in the practical subject of concept, design and production of television commercials. Topics include: objectives of television commercials; types of television commercials; agency briefs; creation of a commercial; storyboard presentation; writing for television; art direction for television; casting; budgeting; pre-production, production and post-production.

Level 3 Advertising Diploma Unit 6: Radio Commercials

This module focuses on radio commercials and the process from concept through production to the finished piece. Topics include: types of radio commercials; writing copy for radio; use of music and sound effects; recording equipment and techniques; MCA code; writing and recording promotional spots; recording students’ own commercials with talent.

Level 3 Advertising Diploma Unit 7: Public Relations

In this section students have the opportunity to explore the area of PR and discover the skills required to progress in the field of PR and how it complements other areas of Advertising. Topics include: PR agents and campaigns; PR, advertising and sales promotion; publicity; media conferences; brochures and newsletters.

Level 3 Advertising Diploma Unit 8: Media Planning and Evaluation

The principles and objectives behind media space and time buying are examined within this unit. Topics include: agencies types; interpreting the media brief; target audiences; selection of media; planning, timing and budgeting; newspaper and magazine buying and planning; radio buying and planning; television buying and planning; direct marketing; computer analysis of media plan; presentation of media plan.

Level 3 Advertising Diploma Unit 9: Media Presentations

This unit teaches students how to prepare, structure and deliver speeches and presentations that is an invaluable skill in the world of Advertising. In doing so they develop skills for communicating with clarity and confidence helping to boost interpersonal skills which can be of use in all jobs. Areas of presentation covered are: public speaking; handling television media interviews; pitching ideas and products to potential clients.

Level 3 Advertising Diploma Unit 10: Media Law

As with all areas of business there are stringent guidelines that must be adhered to. Students will study the essential law for professionals working in advertising in the print and electronic media to ensure they are fully aware of the boundaries that they face and could potentially cause disruptions to an advertising campaign. Areas covered include: common law and statute law; Trade Practices Commission; consumer protection legislation; misleading and deceptive practices; broadcast law and regulation; advertising self-regulating bodies; patents, brand names and trademarks; copyright; defamation; disparaging copy; accreditation and agency ethics; therapeutic and restricted-sale products.

Progression

This Level 3 Advertising Diploma course can be used to gain entry to a Level 4 Diploma or higher.

Further information on our Level 4 Diplomas can be found here: https://www.oxfordcollege.ac/courses/accredited-level-4-diplomas/